OUR MISSION

REINVENTING TRUCKS NOT JUST ELECTRIFYING THEM

From the ground up, the dream was to build something that didn’t exist. We’ve taken our time and not over-promised anything. We’re engineers making an electric 4×4 truck – clean and simple, built to last. Nothing frivolous, nothing unnecessary. All electric. All aluminum. All wheel drive. And we’re building them right here in Detroit. 
 
Our mission is to continue to embrace what we already are, real people making a positive impact in a real world. We’re not striving for pie in the sky here. We are making a truly evolved electric truck at the highest quality possible. We are living proof that showing up every day, working hard, and keeping to standards that do not waver to outside influences bring excellence to whatever the focus is. In our case, it’s trucks. It’s infectious. We are a growing team of solution-driven, problem solvers. We know how to duck and weave. Plainly put, we’re obsessed with it and wouldn’t have it any other way.

FOLLOW OUR JOURNEY BELOW

APRIL 2019

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NOVEMBER 2016

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