This was originally posted on bloomberg.com.
The electrification of the pickup truck, America’s most beloved automobile, could finally jolt EVs fully into the U.S. mainstream. It also promises a huge payday for the companies that can make them affordable. The players in this potentially lucrative market aren’t just the traditional, deep-pocketed automakers, mind you: there’s a batch of well-funded startups going head-to-head in the coming fight.
