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BLOOMBERG: THE ELECTRIC PICKUP TRUCK WAR IS HERE

This was originally posted on bloomberg.com.

The electrification of the pickup truck, America’s most beloved automobile, could finally jolt EVs fully into the U.S. mainstream. It also promises a huge payday for the companies that can make them affordable. The players in this potentially lucrative market aren’t just the traditional, deep-pocketed automakers, mind you: there’s a batch of well-funded startups going head-to-head in the coming fight.

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